Thursday, May 22, 2014

Challenges which POLW faces







Each attraction would definitely have its challenges. So what is POLW’s challenge? One of the POLW challenges would be its labour intense. POLW is facing perishability where there is a shortage of labour workers because of working preferences  Many do not likes to work under the sun for many hours. Its labour is also very tiring because their job scope if not only standing under the sun, they will also have to entertain the kids and play with them which some people does not enjoy.

The second challenge which POLW faces would be having more novel ideas for programming and events. In order to maintain customer satisfaction and being differentiated among its competitors at Sentosa, they have to always continue and organises more programmes and events to bring in more crowd and maintain satisfaction among its existing competitors. They would also have to organise more activities to attract more children, as this will allow their target market to look forward each time coming to the attraction.

Space constraint is also another factor that POLW challenge. POLW is now situated at a small area at Palawan beach. As there is only limited amount of space which POLW have, there is  only limited types of activities being able to be conducted over there. With the limited space that POLW have, they are also not able to take in large amount of visitors at a time and also hold large scale events. For example, some of the corporate companies who would like to hold events there might also be unable because the some of the companies has over thousands of employees which definitely POLW cannot take. This would then decrease POLW chances of earning back a higher revenue. Another one would be the existing area which POLW would have a programme called BBQ under the stars, due to its space constraint, there is only a limited amount of people who are interested are able to conduct their mini parties or get together.

Apart from that,  another challenged that POLW will face in the near future will be facing a higher chance of having a decrease in the number of visitors due to the small attraction. 
POLW which is a man-made attraction for visitors will face would be able to sustain to meet the needs and satisfying its customers in a long run. It is because the product life cycle is relatively shorter and customers might be easily bored of the attraction if there is no changes made in the attraction because humans tends to get bored easily.The companies also have to pay off the investment before investing more on expensive relaunches. Thus , it might be a difficulty to borrow capital over along time period.
 If POLW did not make any improvement within the attraction, there will be a decrease in existing customers as well as first timers. Hence, they will also loose to the others attractions over at Sentosa.


The last challenged which POLW would faced will be maintaining customers satisfaction as judges the quality of product which is given to them. As a service product, there is no chances to return or exchange a product especially since attraction production is an experience. Thus, it is important that POLW staffs have good attitudes and behaviour. Additionally  to also have a pure and gold heart and its willing to go to the extend to serve their customers and brings a smile onto their faces. This is because when  once a deliverer gives a bad experience to the customers, it is would definitely harm the company’s reputation.

Yup, so that is all for today :) Miss you !

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