In my opinion, I think that Ports of Lost Wonder is an
attraction that has the potential to become very successful. The first reason
is because there were lots of considerations and planning made before starting
this attraction. Before this attraction
existed, the management team gathers lots of feedback from parents, children as
well as their very sentosa staff. From all of the feedback's that the team gathered,
they then started this attraction. Furthermore, it has the potential to be
successful because during the site visit, I heard from the POLW employee who
brought us on a tour at the area said that, tourist are actually travelling
over to Singapore because they would want to experience what POLW feels like.
Not only that, POLW is also known as a kids club at a beach, thus this would
encourage more people in visiting this attraction. POLW admission tickets are
also affordable thus this would increase visitors or even locals to head over
to the attraction. Additionally, there are also further plans for this
attraction to have further development thus when POLW has been expanded, more
visitors and locals will come and enjoy it thus it would become more
successful.
POLW has also met the needs of the visitors by gathering all the
feedback's that they have receive and transform their dreams into a real
man-made attraction. Some of the feedback's will be such as parents desire
simplicity, assurance, independence and connectedness. Thus, definitely PLOW
has met their needs, as it is a place that can give parents a lot of assurance
and connectedness. They also met the needs of the visitors by geographical
factor, which is by making this theme park to be very accessible. There are also developments of public transport and some transport modes have became an attraction just like our own tram where tourist usually would board it to have an experience.
Tourist do not need to waste time on travelling and also the cost of travelling to reach the theme park because you just have to take a tram from the beach station and you would reach. If some of the visitors do not want to wait, they are also able to reach there by walking distance.
Tourist do not need to waste time on travelling and also the cost of travelling to reach the theme park because you just have to take a tram from the beach station and you would reach. If some of the visitors do not want to wait, they are also able to reach there by walking distance.
Secondly, they also met the needs of the visitors by
providing them with satisfying services. They also had built trust with their
customers. This can be seen based on some of the reviews that I have found
online on POLW, many tourists said that the staffs at POLW are “Very professional staff well
verse in 1st-aid and creating fun for the children. Parents can feel very
assured of the safety of their children when they are here. “ The attraction
also met the needs of the visitors as it created a lot of fun and joy in many
tourist. Another review shows that POWL is a wonder for kids and also for
families and also states that definitely parents who have kids should not
hesitate to bring them there. I also read a review stating that the customer
still enjoys the attraction even after being there twice. By having all this
excellent reviews, these shows that POLW had definitely brought many
unforgettable memories to many people and satisfy their expectations.
Some of the reviews that i have found ! :)
POLW have also been successful in promoting itself because
they had collaborated with many island partners. Some of the island partners,
which POLW had collaborated, would be sponsorship, cross marketing, enhance
guest’s experience on the island example like hotels and resorts.
Lastly, they have also been successful in promoting itself because
of the POLW membership! In order to become a POLW member, customers would just
need to pay $120 dollars for each of their child who are 12 years and younger.
The benefits of it would be there will be a free admission to POLW year-round.
You will be given starter packs that have a port pass and 100 curios and an
exclusive POLW children’s towel. There will also be a free entrance on day of
membership registration and priority access to enter POLW. There will also be
free members meal with ever purchase of an adult meal, merchandise discounts of
5% at just wonder, celebration packages discounts for 10%, merchant partners
discount, POLW flash where you can get free admission into selected attractions
in Sentosa and lastly you could even bring a friend for free during the members
birthday! With all this, this could help to increase re-visitorship!
The benefits of a POLW member
Hope you enjoyed this entry and i hope i had help you in some way :)




No comments:
Post a Comment